Scoil na Sléibhte
Scoil na Sléibhte offers immersive Irish language learning experiences in the heart of the Wicklow Mountains, bringing people together through language, culture and place.
The challenge was to create a visual identity that reflected this experience. Something welcoming and contemporary, with a strong sense of place, while moving away from the more traditional visual language often associated with Irish cultural organisations.
Brand Identity / Art Direction / Editorial & Print Design
Inspired by the surrounding landscape, the identity takes its cues from the distinctive shape of Lugnaquilla and the cairns found along its mountain trails.
A refined typographic wordmark sits at the heart of the brand, supported by a collection of marks inspired by the mountain's natural forms. Together, they create a flexible visual language that feels both established and approachable.
An earthy colour palette, expressive typography and carefully selected photography bring the identity together, reflecting the character of the place and the experience of learning within it.
The finished identity gives Scoil na Sléibhte a recognisable visual presence across print and digital communications.
From the primary wordmark and supporting brandmarks to promotional materials and practical brand guidelines, the system was designed to be easy to use and grow with the school.
The result is an identity rooted in its surroundings, celebrating the relationship between language, landscape and community.
