The Arthur Guinness Projects helped to empower the makers, thinkers and doers of Ireland, giving them a platform to showcase their ideas around Food, Sports, Music and Art in order to win funding and mentorship.
We created a through-the-line campaign to promote the project, including press, outdoor and online video. We directed people to the new website we’d developed which allowed them to vote for their favourite entries.
Art Director: Chelsey Morris, Copywriter: Sam Doyle
To highlight the top voted projects we created press using wet plate photography. We used wet plate photography because it needs to be created by hand, representing the hard work that went into each project.